Sales and production of food and nutritional supplements have increased dramatically. This has enabled several new industries to enter the market with products that promise to be the cure for youth, well-being, and needs. According to nutritional journals, the global market for dietary supplements is predicted to be worth $254 billion. Sports nutrition consumers in Italy are growing more informed about the various product categories and their goals. Consumers are becoming more aware of the effectiveness of goods positioned for energy increase, endurance, recuperation, and strength. Over the projection period, the food service industry in Italy is anticipated to grow at a CAGR of 2.60%. (2020-2026)
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